How do you prioritize your business possibilities? In last week’s post, we discussed creating your business support by really looking at your business foundations, your business and customer journeys. This week is about prioritizing those foundations and creating possibilities and opportunities.
When your business is running without you, you have the opportunity to create a bigger vision because you’re not concerned with the day to day operations. You can start to look at the big picture and plan for the future. But first you have to get out of the key day to day work.
Key Touch Points
As you look at your customer journey, what are the key touch points? Where are the areas that need to be strong as steel to ensure your business is on firm ground?
These are the areas to document first. Getting these systems and processes in place and integrating them into your team’s daily work effort will strengthen your core business. These must be the initial priorities.
But where do I find them?
When you’ve listed out your customer journey you will see the high-level areas in which your connection with your client is most important. Areas such as Marketing (how you attract your customers), the Purchase process, Onboarding (this is a HIGH TOUCH MUST in any business), Delivery, and Retention.
The Possibilities for Your Business
When you start documenting these key touch points you create a fluid repeatable process. This instills confidence in your customer base, clarity and accountability for your team, and ensures that key tasks are not missed saving you from “catch-up” and rework later. As the saying goes, “Work smarter, not harder.”
Just knowing these few areas will grant you and your team an insight to your business that you wouldn’t get anywhere else. You will begin to see areas that need improvement and areas in which there are gaps and new solutions may be needed.
It is important to remember to stay simple and high-level for now. It’s easy to get into the weeds and become overwhelmed. Documenting your processes is not a “one and done” kind of project. This is something that you’ll be reviewing throughout the lifetime of your business. Some processes will stay fast for a long period of time and others will change more frequently.
If you get a solid basis and create a culture of systems and processes early, your business will be able to grow and adapt to the changing landscape with ease and confidence.
Take the first step toward building an agile business and download the 3 Easy Steps to Identify Your First Process today.